Family buying behaviour on vacation.
The purpose of the stduy is to examine the spouses' perception on the relative influence exerted by family members across nine sub-vacation decisions. Besides, the buying decision of general consumer products have also been taken into consideration. The results show that most of the decisions a...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8493 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| id |
sg-ntu-dr.10356-8493 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-84932023-05-19T07:23:12Z Family buying behaviour on vacation. Choo, Wan Yee. Lim, Pei Wen. Soo, Ee Ping. Xu, Gang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The purpose of the stduy is to examine the spouses' perception on the relative influence exerted by family members across nine sub-vacation decisions. Besides, the buying decision of general consumer products have also been taken into consideration. The results show that most of the decisions are jointly made by spouses. 2008-09-24T07:21:54Z 2008-09-24T07:21:54Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8493 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Choo, Wan Yee. Lim, Pei Wen. Soo, Ee Ping. Family buying behaviour on vacation. |
| description |
The purpose of the stduy is to examine the spouses' perception on the relative influence exerted by family members across nine sub-vacation decisions. Besides, the buying decision of general consumer products have also been taken into consideration. The results show that most of the decisions are jointly made by spouses. |
| author2 |
Xu, Gang |
| author_facet |
Xu, Gang Choo, Wan Yee. Lim, Pei Wen. Soo, Ee Ping. |
| format |
Final Year Project |
| author |
Choo, Wan Yee. Lim, Pei Wen. Soo, Ee Ping. |
| author_sort |
Choo, Wan Yee. |
| title |
Family buying behaviour on vacation. |
| title_short |
Family buying behaviour on vacation. |
| title_full |
Family buying behaviour on vacation. |
| title_fullStr |
Family buying behaviour on vacation. |
| title_full_unstemmed |
Family buying behaviour on vacation. |
| title_sort |
family buying behaviour on vacation. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/8493 |
| _version_ |
1772827552092520448 |