Family buying behaviour on vacation.
The purpose of the stduy is to examine the spouses' perception on the relative influence exerted by family members across nine sub-vacation decisions. Besides, the buying decision of general consumer products have also been taken into consideration. The results show that most of the decisions a...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8493 |
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| Institution: | Nanyang Technological University |
| Summary: | The purpose of the stduy is to examine the spouses' perception on the relative influence exerted by family members across nine sub-vacation decisions. Besides, the buying decision of general consumer products have also been taken into consideration. The results show that most of the decisions are jointly made by spouses. |
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