Influence of display of price on consumer behaviour.
It has been observed that an increasing number of food establishments do not display prices in their menus – online and/or brick-and-mortar. With price being an important decision variable and little or no research on this topic done thus far, the research aims to analyse the presence/absence of pri...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/44135 |
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| Institution: | Nanyang Technological University |
| Language: | English |