Influence of display of price on consumer behaviour.

• Main Authors: Lee, Winnie Hoon Hui., Lim, Hui Yu., Peck, Pei Xuan.
• Other Authors: Ng Sok Ling, Sharon
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/44135
• Institution: Nanyang Technological University

It has been observed that an increasing number of food establishments do not display prices in their menus – online and/or brick-and-mortar. With price being an important decision variable and little or no research on this topic done thus far, the research aims to analyse the presence/absence of pri...