How the product display and shopping goal affects shoppers' evaluation to the products on display.
This study examines how the product display and shopping goal affect shoppers' evaluation to the product attributes, price and purchase intention of the products on display.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10066 |
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| Institution: | Nanyang Technological University |