How the product display and shopping goal affects shoppers' evaluation to the products on display.

• Main Authors: Ong, Kwong Hui., Tan, Sing Pei., Tan, Joyce Pei San.
• Other Authors: Lam, Shun Yin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10066
• Institution: Nanyang Technological University

This study examines how the product display and shopping goal affect shoppers' evaluation to the product attributes, price and purchase intention of the products on display.