How the product display and shopping goal affects shoppers' evaluation to the products on display.

This study examines how the product display and shopping goal affect shoppers' evaluation to the product attributes, price and purchase intention of the products on display.

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Bibliographic Details
Main Authors:	Ong, Kwong Hui., Tan, Sing Pei., Tan, Joyce Pei San.
Other Authors:	Lam, Shun Yin
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10066
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10066
record_format	dspace
spelling	sg-ntu-dr.10356-100662023-05-19T07:23:10Z How the product display and shopping goal affects shoppers' evaluation to the products on display. Ong, Kwong Hui. Tan, Sing Pei. Tan, Joyce Pei San. Lam, Shun Yin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study examines how the product display and shopping goal affect shoppers' evaluation to the product attributes, price and purchase intention of the products on display. 2008-09-24T07:39:27Z 2008-09-24T07:39:27Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10066 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Ong, Kwong Hui. Tan, Sing Pei. Tan, Joyce Pei San. How the product display and shopping goal affects shoppers' evaluation to the products on display.
description	This study examines how the product display and shopping goal affect shoppers' evaluation to the product attributes, price and purchase intention of the products on display.
author2	Lam, Shun Yin
author_facet	Lam, Shun Yin Ong, Kwong Hui. Tan, Sing Pei. Tan, Joyce Pei San.
format	Final Year Project
author	Ong, Kwong Hui. Tan, Sing Pei. Tan, Joyce Pei San.
author_sort	Ong, Kwong Hui.
title	How the product display and shopping goal affects shoppers' evaluation to the products on display.
title_short	How the product display and shopping goal affects shoppers' evaluation to the products on display.
title_full	How the product display and shopping goal affects shoppers' evaluation to the products on display.
title_fullStr	How the product display and shopping goal affects shoppers' evaluation to the products on display.
title_full_unstemmed	How the product display and shopping goal affects shoppers' evaluation to the products on display.
title_sort	how the product display and shopping goal affects shoppers' evaluation to the products on display.
publishDate	2008
url	http://hdl.handle.net/10356/10066
_version_	1772827572853276672

How the product display and shopping goal affects shoppers' evaluation to the products on display.

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