An analysis of consumer behaviour towards branded products

150 p.

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Bibliographic Details
Main Author: Lew Hui Khiaw, Tan Gek Wen, Tham Chang Yong
Other Authors: Tan Kai Guan, Clement
Format: Final Year Project
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/57793
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Institution: Nanyang Technological University