An analysis of consumer behaviour towards branded products
150 p.
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| Format: | Final Year Project |
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2014
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| Online Access: | http://hdl.handle.net/10356/57793 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-577932023-05-19T06:08:58Z An analysis of consumer behaviour towards branded products Lew Hui Khiaw, Tan Gek Wen, Tham Chang Yong Tan Kai Guan, Clement Nanyang Business School DRNTU::Business::Marketing::Consumer behavior 150 p. The brand of a product has been recognised to be able to fulfill numerous benefits for consumers, such as making repurchase identification easier, helping to reduce perceived risk, as well as fulfilling affective or symbolic benefits. Hence, it is frequently used as an important evaluative criteria in consumer decision making. BUSINESS 2014-04-07T11:00:33Z 2014-04-07T11:00:33Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57793 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Lew Hui Khiaw, Tan Gek Wen, Tham Chang Yong An analysis of consumer behaviour towards branded products |
| description |
150 p. |
| author2 |
Tan Kai Guan, Clement |
| author_facet |
Tan Kai Guan, Clement Lew Hui Khiaw, Tan Gek Wen, Tham Chang Yong |
| format |
Final Year Project |
| author |
Lew Hui Khiaw, Tan Gek Wen, Tham Chang Yong |
| author_sort |
Lew Hui Khiaw, Tan Gek Wen, Tham Chang Yong |
| title |
An analysis of consumer behaviour towards branded products |
| title_short |
An analysis of consumer behaviour towards branded products |
| title_full |
An analysis of consumer behaviour towards branded products |
| title_fullStr |
An analysis of consumer behaviour towards branded products |
| title_full_unstemmed |
An analysis of consumer behaviour towards branded products |
| title_sort |
analysis of consumer behaviour towards branded products |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57793 |
| _version_ |
1770563770668548096 |