Metrosexuals and their consumption behaviour.

• Main Authors: Seah, Doreen Pei Lin., Tan, Lay Koon., Yip, Yue Yee.
• Other Authors: Chung, Cindy Mann Yien
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10078
• Institution: Nanyang Technological University

The profile of metrosexuals and their consumption behaviour have stimulated great interest among the marketers especially those who are capturing this new male market. This report will enable them to gain a better insight on metrosexuals and customize their products and services according to their n...