Metrosexuals and their consumption behaviour.

The profile of metrosexuals and their consumption behaviour have stimulated great interest among the marketers especially those who are capturing this new male market. This report will enable them to gain a better insight on metrosexuals and customize their products and services according to their n...

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Bibliographic Details
Main Authors: Seah, Doreen Pei Lin., Tan, Lay Koon., Yip, Yue Yee.
Other Authors: Chung, Cindy Mann Yien
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10078
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Institution: Nanyang Technological University
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Summary:The profile of metrosexuals and their consumption behaviour have stimulated great interest among the marketers especially those who are capturing this new male market. This report will enable them to gain a better insight on metrosexuals and customize their products and services according to their needs.