Metrosexuals and their consumption behaviour.
The profile of metrosexuals and their consumption behaviour have stimulated great interest among the marketers especially those who are capturing this new male market. This report will enable them to gain a better insight on metrosexuals and customize their products and services according to their n...
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sg-ntu-dr.10356-100782023-05-19T06:09:02Z Metrosexuals and their consumption behaviour. Seah, Doreen Pei Lin. Tan, Lay Koon. Yip, Yue Yee. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The profile of metrosexuals and their consumption behaviour have stimulated great interest among the marketers especially those who are capturing this new male market. This report will enable them to gain a better insight on metrosexuals and customize their products and services according to their needs. 2008-09-24T07:39:34Z 2008-09-24T07:39:34Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10078 Nanyang Technological University application/pdf |
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DRNTU::Business::Marketing::Consumer behavior Seah, Doreen Pei Lin. Tan, Lay Koon. Yip, Yue Yee. Metrosexuals and their consumption behaviour. |
description |
The profile of metrosexuals and their consumption behaviour have stimulated great interest among the marketers especially those who are capturing this new male market. This report will enable them to gain a better insight on metrosexuals and customize their products and services according to their needs. |
author2 |
Chung, Cindy Mann Yien |
author_facet |
Chung, Cindy Mann Yien Seah, Doreen Pei Lin. Tan, Lay Koon. Yip, Yue Yee. |
format |
Final Year Project |
author |
Seah, Doreen Pei Lin. Tan, Lay Koon. Yip, Yue Yee. |
author_sort |
Seah, Doreen Pei Lin. |
title |
Metrosexuals and their consumption behaviour. |
title_short |
Metrosexuals and their consumption behaviour. |
title_full |
Metrosexuals and their consumption behaviour. |
title_fullStr |
Metrosexuals and their consumption behaviour. |
title_full_unstemmed |
Metrosexuals and their consumption behaviour. |
title_sort |
metrosexuals and their consumption behaviour. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/10078 |
_version_ |
1770567446039625728 |