Metrosexuals and their consumption behaviour.

The profile of metrosexuals and their consumption behaviour have stimulated great interest among the marketers especially those who are capturing this new male market. This report will enable them to gain a better insight on metrosexuals and customize their products and services according to their n...

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Main Authors: Seah, Doreen Pei Lin., Tan, Lay Koon., Yip, Yue Yee.
Other Authors: Chung, Cindy Mann Yien
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10078
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10078
record_format dspace
spelling sg-ntu-dr.10356-100782023-05-19T06:09:02Z Metrosexuals and their consumption behaviour. Seah, Doreen Pei Lin. Tan, Lay Koon. Yip, Yue Yee. Chung, Cindy Mann Yien Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The profile of metrosexuals and their consumption behaviour have stimulated great interest among the marketers especially those who are capturing this new male market. This report will enable them to gain a better insight on metrosexuals and customize their products and services according to their needs. 2008-09-24T07:39:34Z 2008-09-24T07:39:34Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10078 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Seah, Doreen Pei Lin.
Tan, Lay Koon.
Yip, Yue Yee.
Metrosexuals and their consumption behaviour.
description The profile of metrosexuals and their consumption behaviour have stimulated great interest among the marketers especially those who are capturing this new male market. This report will enable them to gain a better insight on metrosexuals and customize their products and services according to their needs.
author2 Chung, Cindy Mann Yien
author_facet Chung, Cindy Mann Yien
Seah, Doreen Pei Lin.
Tan, Lay Koon.
Yip, Yue Yee.
format Final Year Project
author Seah, Doreen Pei Lin.
Tan, Lay Koon.
Yip, Yue Yee.
author_sort Seah, Doreen Pei Lin.
title Metrosexuals and their consumption behaviour.
title_short Metrosexuals and their consumption behaviour.
title_full Metrosexuals and their consumption behaviour.
title_fullStr Metrosexuals and their consumption behaviour.
title_full_unstemmed Metrosexuals and their consumption behaviour.
title_sort metrosexuals and their consumption behaviour.
publishDate 2008
url http://hdl.handle.net/10356/10078
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