Examining the impact of culture, transnationalism, globalization and product involvement on customer purchase behavior of Japanese anime products
As anime gains popularity, businesses seek to capitalize on the medium's appeal. A recent study explored the impact of anime collaboration items on customer purchase intention, examining the factors that influence consumers' behavior when purchasing anime-related merchandise. Additionally,...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2023
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/146 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1166/viewcontent/Examining_the_Impact_of_Culture_Transnationalism_Globalization2.pdf |
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| Institution: | De La Salle University |
| Language: | English |