Examining the impact of culture, transnationalism, globalization and product involvement on customer purchase behavior of Japanese anime products

• المؤلفون الرئيسيون: Chen, Johnson Wang, Laohoo, Jason Philip Sy, Nova, Nevan Keev Valenzuela, Young, John Daryl Dizon
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2023
• الموضوعات: Consumer behavior; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdb_dsi/146; https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1166/viewcontent/Examining_the_Impact_of_Culture_Transnationalism_Globalization2.pdf

As anime gains popularity, businesses seek to capitalize on the medium's appeal. A recent study explored the impact of anime collaboration items on customer purchase intention, examining the factors that influence consumers' behavior when purchasing anime-related merchandise. Additionally,...