The impact of extrinsic product cues on quality perceptions and intent to purchase toys manufactured in China
The recent increase in the number of product recalls with regard to items manufactured in China has revived the interest in country of origin studies. However, it has been confirmed by previous literature on the subject matter that a single-cue study that evaluates country of origin alone is not as...
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| Format: | text |
| Language: | English |
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Animo Repository
2009
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/3750 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10588/viewcontent/CDTG004528_P.pdf |
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| Institution: | De La Salle University |
| Language: | English |