The impact of extrinsic product cues on quality perceptions and intent to purchase toys manufactured in China

• Main Author: Oviedo, Audrey Rose Bradd
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Product recall; Purchasing; Consumer behavior; Product quality; > product effectiveness; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/3750; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10588/viewcontent/CDTG004528_P.pdf
• Institution: De La Salle University

The recent increase in the number of product recalls with regard to items manufactured in China has revived the interest in country of origin studies. However, it has been confirmed by previous literature on the subject matter that a single-cue study that evaluates country of origin alone is not as...