The exploratory research on Singaporean consumers' purchasing decision on handphones.

Our study seeks to investigate how Singaporean consumers evaluate handphone during a purchase. Specifically, we are interested in determining the information cues that Singaporean consumers rely on when evaluating handphones, by using a multi-cue approach. We aim to test the existence of national lo...

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Bibliographic Details
Main Authors: Ong, Pei Lian., Wee, Xi Yan., Chua, Shwu Jiun.
Other Authors: Wang, Qinan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10201
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Institution: Nanyang Technological University