The exploratory research on Singaporean consumers' purchasing decision on handphones.
Our study seeks to investigate how Singaporean consumers evaluate handphone during a purchase. Specifically, we are interested in determining the information cues that Singaporean consumers rely on when evaluating handphones, by using a multi-cue approach. We aim to test the existence of national lo...
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Main Authors: | , , |
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Other Authors: | |
Format: | Final Year Project |
Published: |
2008
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Online Access: | http://hdl.handle.net/10356/10201 |
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Institution: | Nanyang Technological University |