The exploratory research on Singaporean consumers' purchasing decision on handphones.

• Main Authors: Ong, Pei Lian., Wee, Xi Yan., Chua, Shwu Jiun.
• Other Authors: Wang, Qinan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10201
• Institution: Nanyang Technological University

Our study seeks to investigate how Singaporean consumers evaluate handphone during a purchase. Specifically, we are interested in determining the information cues that Singaporean consumers rely on when evaluating handphones, by using a multi-cue approach. We aim to test the existence of national lo...