Does country of origin matter to Singaporean consumers in evaluating food products?

• Main Authors: Chen, Kheng Fatt., Han, Seck Teng., Lim, Chee Boon.
• Other Authors: Xia, Yang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11641
• Institution: Nanyang Technological University

This study examines the influence of Country of Origin (COO) relative to other attributes on Singaporean consumers’ evaluation of food.