Does country of origin matter to Singaporean consumers in evaluating food products?
This study examines the influence of Country of Origin (COO) relative to other attributes on Singaporean consumers’ evaluation of food.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/11641 |
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| 機構: | Nanyang Technological University |
| 總結: | This study examines the influence of Country of Origin (COO) relative to other attributes on Singaporean consumers’ evaluation of food. |
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