Exploratory study on consumer emotions during sales

• المؤلفون الرئيسيون: Bong, Cindy Feng Ling, Tan, Dione Meng Sian, Wong, Chee Wai
• مؤلفون آخرون: Piron, Francis Maurice Valery
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/8534
• المؤسسة: Nanyang Technological University

This research attempts to explore Consumer Emotions during Sales in Singapore, specifically attempting to identify positive and negative emotions experienced. The VALs model and some other emotion models were used in this research.