Exploratory study on consumer emotions during sales

• Main Authors: Bong, Cindy Feng Ling, Tan, Dione Meng Sian, Wong, Chee Wai
• Other Authors: Piron, Francis Maurice Valery
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8534
• Institution: Nanyang Technological University

This research attempts to explore Consumer Emotions during Sales in Singapore, specifically attempting to identify positive and negative emotions experienced. The VALs model and some other emotion models were used in this research.