Exploratory study on consumer emotions during sales

This research attempts to explore Consumer Emotions during Sales in Singapore, specifically attempting to identify positive and negative emotions experienced. The VALs model and some other emotion models were used in this research.

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Bibliographic Details
Main Authors: Bong, Cindy Feng Ling, Tan, Dione Meng Sian, Wong, Chee Wai
Other Authors: Piron, Francis Maurice Valery
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8534
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Institution: Nanyang Technological University

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