Exploratory study on the retail and marketing environment in Singapore.

• المؤلفون الرئيسيون: Foo, Joyce Yin Yin., Zhou, Shuwei., Chang, Diana Suet Yarn.
• مؤلفون آخرون: Low, Peter Issac Siow Siam
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9798
• المؤسسة: Nanyang Technological University

This applied research project was carried out as an exploratory study to determine whether the presence of anchor stores play a significant role in affecting customer’s patronage decisions to shopping malls.