Exploratory study on the retail and marketing environment in Singapore.

• Main Authors: Foo, Joyce Yin Yin., Zhou, Shuwei., Chang, Diana Suet Yarn.
• Other Authors: Low, Peter Issac Siow Siam
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9798
• Institution: Nanyang Technological University

This applied research project was carried out as an exploratory study to determine whether the presence of anchor stores play a significant role in affecting customer’s patronage decisions to shopping malls.