Exploratory study on the retail and marketing environment in Singapore.
This applied research project was carried out as an exploratory study to determine whether the presence of anchor stores play a significant role in affecting customer’s patronage decisions to shopping malls.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9798 |
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| Institution: | Nanyang Technological University |
| Summary: | This applied research project was carried out as an exploratory study to determine whether the presence of anchor stores play a significant role in affecting customer’s patronage decisions to shopping malls. |
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