Analysis of time pressure and value perception : an exploratory study of consumer travel fair
The consumer travel fair is a well-known vacation marketing event in Singapore. Travel product/package promotions at the Singapore travel fair are only available for 3 days. The purpose of this study was to investigate the relationship between time pressure and consumer value of travel fair products...
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| Format: | Article |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/98703 http://hdl.handle.net/10220/17409 |
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| Institution: | Nanyang Technological University |
| Language: | English |