An exploratory study on local moviegoers' reception towards local films in Singapore

This exploratory research investigates local moviegoers’ reception towards local films in Singapore. Current statistics regarding the viewership of local films reveal that many indigenous films were not received favourably in terms of box office receipts. It is proposed that the poor box office perf...

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Bibliographic Details
Main Authors: Song, Lili, Dairianathan, Brian Ashley, Wong, Linus Changyi
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/51292
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Institution: Nanyang Technological University
Language: English