An exploratory study on local moviegoers' reception towards local films in Singapore

• Main Authors: Song, Lili, Dairianathan, Brian Ashley, Wong, Linus Changyi
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/51292
• Institution: Nanyang Technological University

This exploratory research investigates local moviegoers’ reception towards local films in Singapore. Current statistics regarding the viewership of local films reveal that many indigenous films were not received favourably in terms of box office receipts. It is proposed that the poor box office perf...