An exploratory study on local moviegoers' reception towards local films in Singapore

An exploratory study on local moviegoers' reception towards local films in Singapore

This exploratory research investigates local moviegoers’ reception towards local films in Singapore. Current statistics regarding the viewership of local films reveal that many indigenous films were not received favourably in terms of box office receipts. It is proposed that the poor box office perf...

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書目詳細資料
Main Authors:	Song, Lili, Dairianathan, Brian Ashley, Wong, Linus Changyi
其他作者:	Nanyang Business School
格式:	Final Year Project
語言:	English
出版:	2013
主題:	DRNTU::Business::Marketing::Consumer behavior
在線閱讀:	http://hdl.handle.net/10356/51292
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University
語言:	English

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