A study of consumer attitudes towards food court and fast food industry in Singapore.

• Main Authors: Soh, Sok Hwee., Tay, York Chun., Yap, Woon Choon.
• Other Authors: Henderson, Joan C.
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8362
• Institution: Nanyang Technological University

The project serves to find out the consumers’ perception of the importance of seven factors namely the quality of service, variety of food, price, promotion, location, quality of food and waiting time for seats, that affect their choice of visits to Fast Food restaurants or Food Courts. In addition,...