A study of consumer attitudes towards food court and fast food industry in Singapore.

A study of consumer attitudes towards food court and fast food industry in Singapore.

The project serves to find out the consumers’ perception of the importance of seven factors namely the quality of service, variety of food, price, promotion, location, quality of food and waiting time for seats, that affect their choice of visits to Fast Food restaurants or Food Courts. In addition,...

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Main Authors: Soh, Sok Hwee., Tay, York Chun., Yap, Woon Choon.
Other Authors: Henderson, Joan C.
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/8362
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-8362
record_format dspace
spelling sg-ntu-dr.10356-83622023-05-19T03:30:07Z A study of consumer attitudes towards food court and fast food industry in Singapore. Soh, Sok Hwee. Tay, York Chun. Yap, Woon Choon. Henderson, Joan C. Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The project serves to find out the consumers’ perception of the importance of seven factors namely the quality of service, variety of food, price, promotion, location, quality of food and waiting time for seats, that affect their choice of visits to Fast Food restaurants or Food Courts. In addition, consumers’ levels of satisfaction with the respective restaurants are also assessed. 2008-09-24T07:20:15Z 2008-09-24T07:20:15Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8362 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Soh, Sok Hwee.
Tay, York Chun.
Yap, Woon Choon.
A study of consumer attitudes towards food court and fast food industry in Singapore.
description The project serves to find out the consumers’ perception of the importance of seven factors namely the quality of service, variety of food, price, promotion, location, quality of food and waiting time for seats, that affect their choice of visits to Fast Food restaurants or Food Courts. In addition, consumers’ levels of satisfaction with the respective restaurants are also assessed.
author2 Henderson, Joan C.
author_facet Henderson, Joan C.
Soh, Sok Hwee.
Tay, York Chun.
Yap, Woon Choon.
format Final Year Project
author Soh, Sok Hwee.
Tay, York Chun.
Yap, Woon Choon.
author_sort Soh, Sok Hwee.
title A study of consumer attitudes towards food court and fast food industry in Singapore.
title_short A study of consumer attitudes towards food court and fast food industry in Singapore.
title_full A study of consumer attitudes towards food court and fast food industry in Singapore.
title_fullStr A study of consumer attitudes towards food court and fast food industry in Singapore.
title_full_unstemmed A study of consumer attitudes towards food court and fast food industry in Singapore.
title_sort study of consumer attitudes towards food court and fast food industry in singapore.
publishDate 2008
url http://hdl.handle.net/10356/8362
_version_ 1770565027656368128

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