Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?

• Main Authors: Chen, June Shuwei., Chiam, Wan Ting., Tan, Shi Ling.
• Other Authors: Nam, Inwoo
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10243
• Institution: Nanyang Technological University

This study aims to explore whether there is any difference in customers' perceptions of these foreign retailers and that of Singapore retailers, and if there is, what are the factors leading to such difference.