Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?

This study aims to explore whether there is any difference in customers' perceptions of these foreign retailers and that of Singapore retailers, and if there is, what are the factors leading to such difference.

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Bibliographic Details
Main Authors:	Chen, June Shuwei., Chiam, Wan Ting., Tan, Shi Ling.
Other Authors:	Nam, Inwoo
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/10243
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10243
record_format	dspace
spelling	sg-ntu-dr.10356-102432023-05-19T07:23:12Z Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other? Chen, June Shuwei. Chiam, Wan Ting. Tan, Shi Ling. Nam, Inwoo Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study aims to explore whether there is any difference in customers' perceptions of these foreign retailers and that of Singapore retailers, and if there is, what are the factors leading to such difference. 2008-09-24T07:41:34Z 2008-09-24T07:41:34Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10243 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chen, June Shuwei. Chiam, Wan Ting. Tan, Shi Ling. Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?
description	This study aims to explore whether there is any difference in customers' perceptions of these foreign retailers and that of Singapore retailers, and if there is, what are the factors leading to such difference.
author2	Nam, Inwoo
author_facet	Nam, Inwoo Chen, June Shuwei. Chiam, Wan Ting. Tan, Shi Ling.
format	Final Year Project
author	Chen, June Shuwei. Chiam, Wan Ting. Tan, Shi Ling.
author_sort	Chen, June Shuwei.
title	Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?
title_short	Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?
title_full	Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?
title_fullStr	Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?
title_full_unstemmed	Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?
title_sort	comparison of a foreign hypermarket and local heartland stores in singapore : why do customers prefer one to the other?
publishDate	2008
url	http://hdl.handle.net/10356/10243
_version_	1772828662400286720

Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?

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