Comparison of a foreign hypermarket and local heartland stores in Singapore : why do customers prefer one to the other?
This study aims to explore whether there is any difference in customers' perceptions of these foreign retailers and that of Singapore retailers, and if there is, what are the factors leading to such difference.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10243 |
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| Institution: | Nanyang Technological University |
| Summary: | This study aims to explore whether there is any difference in customers' perceptions of these foreign retailers and that of Singapore retailers, and if there is, what are the factors leading to such difference. |
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