A study of consumers' perceptions towards financial planning and its possible outlook in Singapore.

• Main Authors: Li, Victoria Xueting., Ng, Yew Yee., Tng, Wee Li.
• Other Authors: Kong, Yoon Kee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9467
• Institution: Nanyang Technological University

This applied research project examines several issues and trends with regards to the local financial planning scene. Public awareness and perceptions, the remuneration structure and the channels used to transmitting information were assessed in the local context. Efforts were also made to discuss th...