Mall celebrity endorser characteristics and its influence on mall saliency amongst consumers
Filipinos being self-confessed mall rats pose as lucrative markets for Shopping Malls in the Philippines. The rising competition has paved the way to mall players using different marketing strategies and advertising campaigns. With many products enjoying successful increase of brand recall through t...
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| Format: | text |
| Language: | English |
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Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/3466 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10304/viewcontent/CDTG004208_P.pdf |
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| Institution: | De La Salle University |
| Language: | English |