Factors that influence the preference for celebrity endorsers of climate change

The study is about the characteristic factors that influence the preference for celebrity endorsers of climate change. It is a non-experimental descriptive research design that was administered through simple randomization of 161 individuals from Barangay Loyola Heights in Quezon City during the mon...

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Bibliographic Details
Main Author: De Leon, Ammiel M.
Format: text
Language:English
Published: Animo Repository 2006
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/3442
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10280/viewcontent/CDTG004182_P__1_.pdf
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Institution: De La Salle University
Language: English