Factors that influence the preference for celebrity endorsers of climate change
The study is about the characteristic factors that influence the preference for celebrity endorsers of climate change. It is a non-experimental descriptive research design that was administered through simple randomization of 161 individuals from Barangay Loyola Heights in Quezon City during the mon...
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oai:animorepository.dlsu.edu.ph:etd_masteral-102802022-02-16T03:01:42Z Factors that influence the preference for celebrity endorsers of climate change De Leon, Ammiel M. The study is about the characteristic factors that influence the preference for celebrity endorsers of climate change. It is a non-experimental descriptive research design that was administered through simple randomization of 161 individuals from Barangay Loyola Heights in Quezon City during the month of September. Data was analyzed using Chi-square. Results yielded that the independent variables age, sex, civil status, educational attainment, and feeling towards the environment are the only significant predictors for the dependent variable preference for celebrity endorsers for the advocacy on climate change. 2006-01-01T08:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/etd_masteral/3442 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10280/viewcontent/CDTG004182_P__1_.pdf Master's Theses English Animo Repository Endorsements in advertising Celebrities Climate change Marketing |
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De La Salle University |
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De La Salle University Library |
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Asia |
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Philippines Philippines |
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De La Salle University Library |
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DLSU Institutional Repository |
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English |
| topic |
Endorsements in advertising Celebrities Climate change Marketing |
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Endorsements in advertising Celebrities Climate change Marketing De Leon, Ammiel M. Factors that influence the preference for celebrity endorsers of climate change |
| description |
The study is about the characteristic factors that influence the preference for celebrity endorsers of climate change. It is a non-experimental descriptive research design that was administered through simple randomization of 161 individuals from Barangay Loyola Heights in Quezon City during the month of September. Data was analyzed using Chi-square. Results yielded that the independent variables age, sex, civil status, educational attainment, and feeling towards the environment are the only significant predictors for the dependent variable preference for celebrity endorsers for the advocacy on climate change. |
| format |
text |
| author |
De Leon, Ammiel M. |
| author_facet |
De Leon, Ammiel M. |
| author_sort |
De Leon, Ammiel M. |
| title |
Factors that influence the preference for celebrity endorsers of climate change |
| title_short |
Factors that influence the preference for celebrity endorsers of climate change |
| title_full |
Factors that influence the preference for celebrity endorsers of climate change |
| title_fullStr |
Factors that influence the preference for celebrity endorsers of climate change |
| title_full_unstemmed |
Factors that influence the preference for celebrity endorsers of climate change |
| title_sort |
factors that influence the preference for celebrity endorsers of climate change |
| publisher |
Animo Repository |
| publishDate |
2006 |
| url |
https://animorepository.dlsu.edu.ph/etd_masteral/3442 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10280/viewcontent/CDTG004182_P__1_.pdf |
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