Factors that influence the preference for celebrity endorsers of climate change
The study is about the characteristic factors that influence the preference for celebrity endorsers of climate change. It is a non-experimental descriptive research design that was administered through simple randomization of 161 individuals from Barangay Loyola Heights in Quezon City during the mon...
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| Main Author: | |
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| Format: | text |
| Language: | English |
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Animo Repository
2006
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/3442 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10280/viewcontent/CDTG004182_P__1_.pdf |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | The study is about the characteristic factors that influence the preference for celebrity endorsers of climate change. It is a non-experimental descriptive research design that was administered through simple randomization of 161 individuals from Barangay Loyola Heights in Quezon City during the month of September. Data was analyzed using Chi-square. Results yielded that the independent variables age, sex, civil status, educational attainment, and feeling towards the environment are the only significant predictors for the dependent variable preference for celebrity endorsers for the advocacy on climate change. |
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