Exploring the relationships between colour and consumer choices.

• Main Authors: Liew, Pei Ling., Siew, Pei Har.
• Other Authors: Speece, Mark William
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11237
• Institution: Nanyang Technological University

The study wants to find out if there is any relationship between colour and consumer choices in the Asian context. A survey was conducted and the results were as follows: Blue is the favourite colour of most Singaporeans. Blue is also the colour that is most frequently associated with packaging of s...