Exploring the relationships between colour and consumer choices.

The study wants to find out if there is any relationship between colour and consumer choices in the Asian context. A survey was conducted and the results were as follows: Blue is the favourite colour of most Singaporeans. Blue is also the colour that is most frequently associated with packaging of s...

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Bibliographic Details
Main Authors: Liew, Pei Ling., Siew, Pei Har.
Other Authors: Speece, Mark William
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11237
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Institution: Nanyang Technological University
Description
Summary:The study wants to find out if there is any relationship between colour and consumer choices in the Asian context. A survey was conducted and the results were as follows: Blue is the favourite colour of most Singaporeans. Blue is also the colour that is most frequently associated with packaging of shampoo and snack food. It is also found that there is not one specific colour which can describe a particular personality. Singaporeans are found to be value-conscious consumers who display similar behaviour as other Asian middle class consumers.