Exploring the relationships between colour and consumer choices.

The study wants to find out if there is any relationship between colour and consumer choices in the Asian context. A survey was conducted and the results were as follows: Blue is the favourite colour of most Singaporeans. Blue is also the colour that is most frequently associated with packaging of s...

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Bibliographic Details
Main Authors:	Liew, Pei Ling., Siew, Pei Har.
Other Authors:	Speece, Mark William
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/11237
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11237
record_format	dspace
spelling	sg-ntu-dr.10356-112372023-05-19T05:45:02Z Exploring the relationships between colour and consumer choices. Liew, Pei Ling. Siew, Pei Har. Speece, Mark William Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The study wants to find out if there is any relationship between colour and consumer choices in the Asian context. A survey was conducted and the results were as follows: Blue is the favourite colour of most Singaporeans. Blue is also the colour that is most frequently associated with packaging of shampoo and snack food. It is also found that there is not one specific colour which can describe a particular personality. Singaporeans are found to be value-conscious consumers who display similar behaviour as other Asian middle class consumers. 2008-09-24T07:52:42Z 2008-09-24T07:52:42Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11237 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Liew, Pei Ling. Siew, Pei Har. Exploring the relationships between colour and consumer choices.
description	The study wants to find out if there is any relationship between colour and consumer choices in the Asian context. A survey was conducted and the results were as follows: Blue is the favourite colour of most Singaporeans. Blue is also the colour that is most frequently associated with packaging of shampoo and snack food. It is also found that there is not one specific colour which can describe a particular personality. Singaporeans are found to be value-conscious consumers who display similar behaviour as other Asian middle class consumers.
author2	Speece, Mark William
author_facet	Speece, Mark William Liew, Pei Ling. Siew, Pei Har.
format	Final Year Project
author	Liew, Pei Ling. Siew, Pei Har.
author_sort	Liew, Pei Ling.
title	Exploring the relationships between colour and consumer choices.
title_short	Exploring the relationships between colour and consumer choices.
title_full	Exploring the relationships between colour and consumer choices.
title_fullStr	Exploring the relationships between colour and consumer choices.
title_full_unstemmed	Exploring the relationships between colour and consumer choices.
title_sort	exploring the relationships between colour and consumer choices.
publishDate	2008
url	http://hdl.handle.net/10356/11237
_version_	1770566847991644160

Exploring the relationships between colour and consumer choices.

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