Exploring the relationships between colour and consumer choices.
The study wants to find out if there is any relationship between colour and consumer choices in the Asian context. A survey was conducted and the results were as follows: Blue is the favourite colour of most Singaporeans. Blue is also the colour that is most frequently associated with packaging of s...
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Main Authors: | Liew, Pei Ling., Siew, Pei Har. |
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Other Authors: | Speece, Mark William |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/11237 |
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Institution: | Nanyang Technological University |
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