Exploring the relationships between colour and consumer choices.

The study wants to find out if there is any relationship between colour and consumer choices in the Asian context. A survey was conducted and the results were as follows: Blue is the favourite colour of most Singaporeans. Blue is also the colour that is most frequently associated with packaging of s...

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Bibliographic Details
Main Authors: Liew, Pei Ling., Siew, Pei Har.
Other Authors: Speece, Mark William
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11237
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Institution: Nanyang Technological University

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