Attributes that attract consumers to apply for debit card.

• المؤلفون الرئيسيون: Lau, Irene Jiang Ling., Rusmiyati., Wong, Hiu Man.
• مؤلفون آخرون: Hui, Pamsy Pun Zee
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10449
• المؤسسة: Nanyang Technological University

Electronic means of payment have enjoyed a tremendous increase of popularity recently. Among various types of electronic payment, debit card and credit card are perhaps the most popular. Many attributes have been identified to have attracted consumers to apply for these cards. These attributes vary...