Attributes that attract consumers to apply for debit card.

• Main Authors: Lau, Irene Jiang Ling., Rusmiyati., Wong, Hiu Man.
• Other Authors: Hui, Pamsy Pun Zee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10449
• Institution: Nanyang Technological University

Electronic means of payment have enjoyed a tremendous increase of popularity recently. Among various types of electronic payment, debit card and credit card are perhaps the most popular. Many attributes have been identified to have attracted consumers to apply for these cards. These attributes vary...