Credit card market opportunity analysis of tertiary students in Singapore.

• المؤلفون الرئيسيون: Choy, Cailin Cui Fang., Chan, Amos Kin Wah., Tan, Michel Li Ping.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/48354
• المؤسسة: Nanyang Technological University

As credit spending proliferates in Singapore today, youth credit card ownership is also on the rise. The relaxation of regulations by the Monetary Authority of Singapore has allowed banks to target a younger generation with new credit card plans. This study aims to investigate the various aspects...