Credit card market opportunity analysis of tertiary students in Singapore.

• Main Authors: Choy, Cailin Cui Fang., Chan, Amos Kin Wah., Tan, Michel Li Ping.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/48354
• Institution: Nanyang Technological University

As credit spending proliferates in Singapore today, youth credit card ownership is also on the rise. The relaxation of regulations by the Monetary Authority of Singapore has allowed banks to target a younger generation with new credit card plans. This study aims to investigate the various aspects...