Antecedents of consumers' usage intentions of self-service technologies.

• Main Authors: Lim, Ee May., Ng, Kenneth Wei Lun., Ong, Tze Meng.
• Other Authors: Chung Mann Yien Cindy
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/35508
• Institution: Nanyang Technological University

The antecedents – perceived usefulness, perceived ease of use and perceived enjoyment – were studied to examine if they had a direct and positive effect on attitude toward using self-service technologies (SSTs) and behavioural intention to use SSTs. Attitude was hypothesised to be a mediator of the...