Customer satisfaction on the usage of Singlish in the service industry.

• Main Authors: Chew, Min., Teoh, Glen Wei Ping., Lee, Charmaine Suet Fern.
• Other Authors: Wong King Yin
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/51553
• Institution: Nanyang Technological University

This project aims to examine the impact of the usage of Singlish, which is colloquial English spoken in Singapore. It is an amalgamation of many dialects and languages like English, Teochew, Hokkien, and Malay and it is understood by all Singaporeans. There have been both advocates and critic...